Seiko SARX035- beautiful but very overpriced?

I've always wanted an SARB033 which I absolutely LOVE the look of however I've always felt that 37-38mm is just too small for me so I've never gotten one. The alternatives I've looked at always have something about them that turns me off: the patterned dial and Onyx crown on the SDGM003, the day wheel and the exhibition case back printing on the SARY057, the unusual hands and bracelet on the SARX015 etc. So, when I saw the upcoming release of the beautiful SARX035, I was super excited and decided I would get one- until I saw the price. Jesus, these things are expensive for what they are! It's a basic three hand stainless steel dress watch with a 6R15 movement (admittedly it also has a Diashield coating) but they are asking more than double the price of a SARB033 and three times the price of an SARY057.

Is it just me or does anyone else think this is a bit over the top price wise?

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