Another trophy is going to fill the vitrine:
In the category "Industry Excellence in Branding – Luxury" NOMOS are the “Best Brand". Yesterday they were handed out the German Brand Awards in gold—and now rank among Germany’s top brands. Well deserved.
Head of Branding Judith Borowski is delighted about the recognition for “best-in-class brand management” and promises that “we’ll simply continue doing what we are doing!”
Some facts and figures about NOMOS
1. The company
NOMOS Glashütte was founded in 1990 by Roland Schwertner. Today, the watchmaking company belongs to five partners—with four of them working there. NOMOS Glashütte is therefore independent and not part of any conglomerate.
NOMOS Glashütte currently has a staff of 250 employees. The great majority of them, around 220, work in Glashütte—including the company’s own department for research and development. This department is responsible not only for the development of calibers but also for their extreme production depth. Furthermore, it can take credit for several patents.
Over 30 employees work for the subsidiaries NOMOS Glashuette USA in New York and the in-house creative agency Berlinerblau in Berlin, which is responsible for branding, design- ing watches, and everything else that goes with it.
2. The calibers of the watchmaking company
NOMOS Glashütte is the watchmaking company that makes everything in-house. All ten calibers are proprietary and produced on-site in Glashütte. This is exceptional in the watchmaking industry. Thus, NOMOS Glashütte can ascertain the quality of its calibers.
NOMOS Glashütte crafts its own timepieces without external know-how and with a propri- etary escapement, the NOMOS swing system. This makes the company technologically independent. Only a few producers in the whole world are at all capable of independently producing this vital component of a mechanical watch movement. In the future, all NOMOS calibers will be equipped with this system.
A true innovation in the market is the new and extremely thin automatic caliber DUW 3001. This movement ticks in the neomatik series—and sets a new standard in watch- making. Automatic movements by other producers are considerably larger, less precise, or markedly more expensive. This is due to the fact that they cannot be produced in series. With DUW 3001, NOMOS Glashütte can grow further: In the future, automatic timepieces will make up the larger part of the production.
3. The watch collection
The NOMOS Glashütte collection consists of twelve model families with around 80 watch versions; mechanical timepieces in the price range of 1,000 to 4,000 euros. The two haute horlogerie models in 18-karat rose or white gold, Lambda and Lux, are the icing on the cake at NOMOS Glashütte. Only three of these timepieces are crafted a week; they cost between 12,800 and 15,800 euros. Most NOMOS watches, however, are made from stainless steel and retail for under 4,000 euros. Whether in gold or in steel: All timepieces from NOMOS Glashütte represent outstanding watchmaking craft, top quality materials, modern design, and excellent value-for-money.
4. Prizes and awards
NOMOS Glashütte is a member of the Deutscher Werkbund, the precursor to both Bau- haus and the Ulm School. Straightforward German product design with a dash of Berlin: Renowned designers such as Werner Aisslinger, Mark Braun, and Axel Kufus work along- side young creatives on the best timepieces. Their work has been recognized with over 130 international prizes and awards—including the iF Product Design Award, Red Dot, and the Good Design Award, each multiple times.
5. Steady growth
The demand for NOMOS watches is growing constantly—counter to the industry trend. In 2015, the watchmaking company grew once again by around 30 percent. Today, NOMOS Glashütte is the largest producer in Germany—no other brand builds more mechanical watches. In the price range of 1,000 to 4,000 euros, NOMOS Glashütte is also the market leader in mechanical watch sales.
The company is also experiencing steadily growing demand internationally. NOMOS Glashütte, which exports to over 40 countries worldwide, is currently concentrating on rapidly expanding its US business. More employees are joining the company both in North America and in Europe. The aim for the company is to continue its twofold growth in size every three years, and for the brand to gain more recognition. CEO Uwe Ahrendt:
“A watchmaking company that places craftsmanship and quality above all else cannot grow any faster.”